Every year REN Clean Skincare collaborate with an illustrator for their Christmas boxes. I was tasked with the challenge of creating a design route for the campaign. I noticed that even though the boxes were beautiful, much of the design on the box is cut off at the edges, meaning some of the detailed illustrations were hidden. Using this idea, I thought of the concept of continuing the animals out of the boxes as though they were ‘escaping’.

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Graphic Design | Concept design | Art direction | Website banners | Window displays